Home to the world's best marcomms innovation
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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.


Battling the blood-suckers

  • OFF!
  • Thailand

OFF! mosquito lotion overcame consumers' product misgivings with a successful brand event that challenged people to apply the lotion then enter a cage filled with mosquitoes.

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  • Dixons
  • UK
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Some divisive OOH.

An emotive subject like abortion is always going create some provocative creative executions. This example from Wisconsin uses some emotive language and wildly inaccurate imagery depicting the thoughts of a pregnant girl and her unborn baby. Naturally this has aroused...

Mark St Andrew

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An invaluable tool for search marketers.

Okay perhaps I've bent the truth a little for the sake of a sensationalist headline (I've obviously been spending too much time on the BBC news website), but it is true that Google has a list of words that are...

Mark St Andrew

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Who is suing who in telecoms? (Infographic!)

Getting sued isn't fun - but finding out about people getting sued is. This infographic reveals the soap opera behind the telecoms industry. It appears that each company is having a go at suing every other company, with Apple getting...

Mark St Andrew

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How To...

Cream guides that help you navigate the changing communications landscape.

Appreciate small

Big successes, small strategies. Cream unearths small gems of marketing brilliance.

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