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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

Close proclaims the Information Revolution

  • UK attempted to challenge Google's online search supremacy with revolutionary guerilla tactics, including the storming of a TV chat show

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High end fashion brands "nervous in the digital space"

Fashion brands are notoriously rubbish when it comes to embracing marketing innovation. Decades of relying on moody models, atmospheric photography and glossy magazines has created an inertia within the industry to try new channels. Second to this unwillingness to experiment,...

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How To...

Cream guides that help you navigate the changing communications landscape.

Brands and blogging

In the early 90s, blogs were the preserve of journalists and academics who used the platform to self-publish articles, research and online diaries. Now blogs are a powerful branding tool. Cream examines a selection of different brand blogging strategies.

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