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Branded ibuprofen targets 'amateur athletes' and muscle pain, in the field as Canadian Pharmaceutical market is de-regulated.
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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A dream team of industry pioneers from around the world share their expert opinion
It made me chuckle to read Private Eye's comment on the recent win by WPP of the Central Office of Information media business (COI is the UKs largest advertiser by spend, essentially government messaging, some say party political, some might...
It started with an honorable enough objective, but now it's taking on the world. Meet Google - the noun that became a verb:
Here is a wonderful example of media innovation - a DHL ad that simply and clearly demonstrates the speed with which the company delivers parcels: Tassimo used the same acetate ad format to show people how their kitchen would look...
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