Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. Cream’s dynamic architecture helps companies share and reapply ideas and best practice across their global organisations.


Amateur Athletes vs. Muscle Pain

  • Advil
  • Canada

Branded ibuprofen targets 'amateur athletes' and muscle pain, in the field as Canadian Pharmaceutical market is de-regulated.

To continue reading this case study please subscribe

Find out more & subscribe

Cream Shuffle

Stuck for ideas? Use our automated inspiration tool.

ShuffleClick to shuffle
  • First United
  • Canada
Read more

Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

More from the blog

WPP - 1 Treasury - 0

It made me chuckle to read Private Eye's comment on the recent win by WPP of the Central Office of Information media business (COI is the UKs largest advertiser by spend, essentially government messaging, some say party political, some might...

Tom Denford

Read more

Google's going to eat you!

It started with an honorable enough objective, but now it's taking on the world. Meet Google - the noun that became a verb:

Olivia Solon

Read more

Print campaign demonstrates speed of DHL

Here is a wonderful example of media innovation - a DHL ad that simply and clearly demonstrates the speed with which the company delivers parcels: Tassimo used the same acetate ad format to show people how their kitchen would look...

Olivia Solon

Read more

How To...

Cream guides that help you navigate the changing communications landscape.

Take on the competition

Playing nicely when going head to head with another brand in public.

Read more

RSS Feeds

What is an RSS Feed?

Latest news

Latest case studies

Best ROI case studies

Latest Campaigns of the Week

Latest digital case studies