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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

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Air guitar parties help sell PS2 game

  • Guitar Hero
  • Sweden

Activision takes its Guitar Hero game on a party tour and puts clips of users online

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  • Antwerp Zoo
  • Belgium
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What are Gorks?

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Emoticons move into analogue world ;) LOL

Express your "digital soul" (not my words) using the emoticon rubber stamp. Unfortunately I don't speak emoticon, but apparently here are some of the more popular expressions (out of a potential of more than 2000): Designed by Gingami for Gung.

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CURB recruits drug-addled Kinkajou*

Probably not a sentence I will ever write again. Natural media company CURB has submitted a picture of its latest team member, Malinky the Kinkajou, reading Cream's book of innovators, No Apples. CURB was featured in the book of the...

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How To...

Cream guides that help you navigate the changing communications landscape.

Create persuasive political campaigns

Before brand Obama hit the headlines, political parties’ main marketing vehicle had been tatty flyers featuring saccharine smiles and grumpy babies.

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