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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.


Absolut events cut it in Oz

  • Absolut
  • Australia

Absolut looks to events in temporary bars to promote its new mixer.

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  • Xerox
  • UK
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Lexus bangs the drum

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"Pepsi is the cooler brand and better drink. Coke is dead"

Says [insert name of anyone who has tried Pespi]. That's right, Pepsi has arrived. Coke was the 50s, 60s, 70s, 80s, 90's, even 10's, but it's Pepsi that is the drink of a new generation, the future. I like to...

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Calling all marketing professionals - Win 2 expenses paid tickets to Zurich!

This isn't a marketing professional, this is a goat... but he is Swiss. The annual European CMO conference is soon to take place in Zurich, Switzerland. On the 30 September, some of the best marketing brains in the world will...

Mark St Andrew

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How To...

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Brands and blogging

In the early 90s, blogs were the preserve of journalists and academics who used the platform to self-publish articles, research and online diaries. Now blogs are a powerful branding tool. Cream examines 10 of the best brand blogging strategies.

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