A smile is Extra :: Cream – The Innovation Exchange

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

Search Terms:

Advanced search

                    Home
A smile is Extra

A smile is ExtraComments (0)
                           
Wrigley
China
Wrigley's fights back in China by focusing media on Extra's whitening qualities

                      To continue reading this case study please subscribe

Find out more & subscribe
                    
Subscriber Login

                                Remember me Forgotten your password?
                          If you have a subscription code and are visiting Cream for the first time,click here to register.

Subscriber Login
                            Remember me Forgotten your password?
                      If you have a subscription code and are visiting Cream for the first time,click here to register.
SubscribeSource marketing ideas, improve media efficiencies and increase levels of consumer engagement.
Subscribe now
Free TrialExperience full access to Cream.
Get your free trial

                      Campaign Of The Week Newsletter
What’s this?
                      
                        Your email address: 
                      
                    
Cream ShuffleStuck for ideas? Use our automated inspiration tool.
ShuffleClick to shuffle

                      
                      Skins
UK

Read more
                    
Right Brain, Left Brain BlogA dream team of industry pioneers from around the world share their expert opinion
More from the blog
Agents Orange





With the world’s media concentrating on the orange miniskirts of ambush marketers at the World Cup, you may have missed this equally lurid orange flash mob emanating out of the US. There’s not a sneaky beer brand or a miniskirt...
Giles Fitzgerald
Read more
Chatroulette: If you build it; They will come





Chatroulette may be slightly old hat by now. Upon its release, the initial excitement of the platform soon gave way to the grim realisation that when you allow people unrestricted, anonymous access to the internet - they'll inevitably get naked....
Mark St Andrew
Read more
You see breasts, you think insurance. Right?You can just imagine how that blue sky meeting went down. CLIENT: So guys, as the Russian State Insurance company, we are looking for an ad for our car insurance that conveys professionalism, safety and great value for all sorts...
Olivia Solon
Read more
How To...Cream guides that help you navigate the changing communications landscape.
Take a fresh look at printLast week a brand new issue of M&M came off the press, and to celebrate Cream investigates the best in print-based marketing.
Read more
More

                  RSS Feeds
What is an RSS Feed? More
                

A smile is Extra

To continue reading this case study please subscribe

Free Trial

Cream Shuffle

Right Brain, Left Brain Blog

Agents Orange

Chatroulette: If you build it; They will come

You see breasts, you think insurance. Right?

How To...

Take a fresh look at print

RSS Feeds

Cream Subscribers

Help and Information

Brands

Agencies

Media

Digital

Case Study Library

Regions

Insight

Other Cream Products