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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.


  • Campbell's
  • USA

This is a follow on peice of work designed to reinforce Campbells Soups as an integral part of contemporary America.

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  • Cottonelle
  • USA
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Royal retail trends

Live & Breathe, a creative agency that specialises in the retail sector, has produced an interesting trend report looking at different retailer window treatments, featuring a mixture of the best and most interesting examples of how retailers have attempted to...

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Case study: Royal congratulations

Royal congratulations | Post-it, UK| OgilvyAction OgilvyAction, the brand activation arm of the Ogilvy Group, created a tactical royal wedding-themed outdoor campaign for the new Post-it ‘Super Sticky Notes’. The OOH based campaign uses a giant Post-it Super Sticky Note...

Mark St Andrew

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The royal wedding and brand Britain

The UK comes to a standstill tomorrow to celebrate the wedding of Prince William and Kate Middleton. Regardless of your opinion of the Royal Family (or 'the Firm') there's no denying that the country will be in a celebratory mood...

Cream Editorial

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How To...

Cream guides that help you navigate the changing communications landscape.

Use gaming as a marketing platform

Cream looks at how brands can successfully use gaming to engage with and entertain consumers

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